Resort Consulting Group (RCG)
The Thailand Travel and Tourism industry is undergoing profound change with the emergence of global brands, new distribution technologies, low -cost competitors, Free Trade Area (FTA) and structural changes as players merge and supply chains are redefined. Those changes are rapid and inevitable. For all the resorts and hotels investors, there are not many ways to choose in order to place themselves as a part in the veritable hub of Asian tourism as Thai government led by Prime Minister Taksin's Shinawatra said. Moreover the still impacts of the late 2004 TSUNAMI, the recurrence of bird flu and the ongoing southern unrest are threatening the whole picture of Thailand’s Tourism.
A highly experienced and
uniquely qualified international advisory and management
company that specializes in hotels and resorts development (pre and post opening), quality assurance
assessments,
guest satisfaction surveys and RCG's
management. The Resort Consulting Group (RCG) is
a strategical consulting, marketing and reservation firm
renowned for its expertises in global travel and tourism.
We have helped a wide variety of organizations gain
a competitive edge through custom-designed strategical
consulting and research projects as well as through multi-client research with both international
and local travelers.
We are hoteliers dedicated to serve our clientele with personalized and professional services
that exceed industry standard expectations. In virtually every continent, we constantly
demonstrate our passion and depth of knowledge which sets us apart from others. For years,
we have assisted individual hotel and resort owners with sales and marketing management, as
well as product and service improvements, to name a few of our services. We provide clients
with creative solutions that go well beyond the ordinary, adding insights that translate research
results into winning strategies and action plans. With RCG, you will acquire the information and
analysis you need to make critical marketing decisions and direct your at least budget expenditures.
For today's travel industry, for whom hotel and resort owners are looking is characterized as an
experienced executive or marketing specialist, available when needed, for as long as needed;
a doer (not an advisor), an implementer (not a report writer), a "hands-on" marketer
(not a consultant); and he or she will be "sensibly overqualified" for the task, making for a minimal
learning curve and being effective from day one.
RCG can quickly become a part of the client's marketing resources to fulfill specific roles as
and when required, committed to all its objectives and dedicated to its well being, quickly
gaining cooperation and respect. He or she bears the hallmarks of impartiality, honesty and
quality, for the next assignment depends on the reputation from the last. And that is why we say "YOU WIN, WE WIN"
Mission Statement
Thailand Travel is undergoing profound and the rapid changes as the emergence of the global
brand-new distribution technologies, low-cost competitors, Free Trade Area (FTA) and structural
changes as players merge and supply chain is redefined. As one of the global thinking marketing
management group, RCG has taken this opportunity to be one of the units to restructure the supply
chain, to enhance the bargaining power for local hotel and resort owners
and to place every of our portfolio to sustain the competitive advantages
throughout the low-cost manners. Sales and Marketing Management
System is what we consider as our great strength. After years of experience
and testing of analytical thinking concept (think globally and act locally),
RCG has come up with the framwork " RCG's Matrix ". RCG's Matrix can
perfectly match both pre and post opening hotels and resorts to be very
well positioned in the market in term of property's images and revenues.
RCG's Management Team
RCG, independently own by the travel - lover management team,
primarily aim to fulfill the marketing needs for the travel, resort
and hotel business owners. RCG are especially concerned about
responding to the industry's need to better understand the very
complex factors that tend to drive travelers' choices and how they
change over times. After all our strong consideration, RCG is
proudly to be the right answer for all our clients' marketing solutions.
RCG's teamwork, wide and deep connection among Medias and
travel distribution partners, most - reputable marketing frameworks
and model adaptation, knowledge and experience background
variations of our management team has established us with the great
confidence to work effectively and to have your property well positioned in term of image and revenue.
"Since we began our partnership with Resort Consulting Group, the production at Ramayana
Resort and Spa has exceeded our expectations. RCG has opened up international marketing
opportunities to us that we would not otherwise be able to capture ourselves"
Mr. Sakchai Thun
Ramayana Koh Chang Resort and Spa Owner